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Gillette, the 118-year-old shaving company, recently released a controversial commercial called “Believe” that plays on their famous slogan, “The best (shave) a man can get” and replacing it with “The best men can be”. Well, I think that is the wrong message! There are plenty of portrayals of bad behavior in the commercial but there is also some very good messages. The best is that it calls men into accountability, which is one of the core traits of God Buddies! No Longer, “Boys will be Boys” The commercial opens with an image of a man looking in a mirror as the news in the background spouts buzz words: “bullying…violence…toxic masculinity.” A voice asks us, “Is this the best a man can get?” Next there is a montage of stereotypical “bad men,” that grope and patronize women, mindlessly couch-surf, and stand around their grills while their sons engage in vicious brawls. Then comes

Let’s go back to some data and a couple of experts to answer the question about the right number of friends to have. According to data from the General Social Survey (GSS), the number of Americans who say they have no close friends has roughly tripled in recent decades. “Zero” is also the most common response when people are asked how many close confidants they have the GSS data shows. And adult men seem to be especially bad at keeping and cultivating friendships. This may seem strange in the era of Facebook, Twitter and our numerous social media options. But the “friends” in your digital galaxy aren’t the ones that matter when it comes to your health and happiness. Dr. Mark Vernon, a philosopher, psychotherapist and author of The Meaning of Friendship suggests that even one very good friend can improve your life in profound ways. Vital friendships have the greatest

Over the years, I’ve developed some very close friendships with guys that came from spending time together in casual conversation, doing recreation, and just good old-fashioned hanging out. These are guys with whom I have a lot in common and we often share the same set of values. They are good friends, sometimes very good friends. However, a “GodBuddy” friendship is like no other. How is God Buddy Different? In two of my opening posts here and here, I outlined a man’s need for some GodBuddies. These GodBuddy relationships (your “GBs” as I call them) are authentic, deep, and genuine friendships instead of shallow acquaintances that so many people have these days. Your GB is similar to a close friendship but it connects you both on a “soul level”. It’s a very authentic, non-judgmental friendship, and accountable to a higher set of standards: God’s standards. It’s a friendship that evolves